What are Google Reviews? Google reviews are local reviews, the same public reviews of your business as reviews on other sites. This is what makes Google Reviews different. For most other platforms (e.g. Yelp, TripAdvisor, Zillow), customers are first required to create an account. Google is different because 1.5 billion people already have a Google account. This means it is very easy for customers to write reviews for your business. The process is faster and less frictional. This means Google reviews are a must for your business