Your Google Reviews Are Essential for Local Marketing Google searchers are the main drivers of Google reviews. If you're a local business, it's not essential that you have a process in place to consistently get more Google reviews. Your competitors are already taking advantage of Google Reviews and their full Google My Business profiles. Reputation management started as a helpful addition. It is now a powerful determinant of local ranking performance. The more diverse your review mix, the better you will rank in Google Search and Google Maps. The stronger your review portfolio, the easier it is to attract and convert traffic to your site. Use this guide to improve the performance of your Google reviews. Work consistently, and you'll be able to generate the traffic, traffic, and revenue you need to outshine your competition.