9 Solid Reasons to Invest in Social Media Marketing Do you know why you should invest in social media marketing? Also, why should you and your business and business have an excellent social media marketing strategy? Social media and marketing are creating networks between people and between different businesses and their customers. With the introduction of online business, social media marketing boomed, creating a whole new field in the marketing world - digital marketing. However, social media as a marketing platform is not limited to online businesses. Almost every business and business invests time and money in social media. Still, many companies find social media skeptical and reluctant to invest. Engagement in social media and marketing raises the question of what outcomes are possible? Contrary to marketing's difficulty in measuring the reach of marketing investments, social media marketing effectively answers it.