Like the rest of the world, social media is extremely popular in North America.
Like the rest of the world, social media is extremely popular in North America. However, the platforms used, how users interact, and how marketers apply them are all different than elsewhere. Globally popular platforms such as Facebook, Twitter, YouTube, Google, Instagram, Tumblr and other social media do not directly affect organic rankings, but the two do have a strong correlation—popular social platform accounts tend to get higher rankings on Google high ranking.
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